IRCUWU2021
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Technical Sessions I - Business Management

Track Details
Panel Members
  • Prof. P.I.N Fernando - Uva Wellassa University
  • Dr. T.S.L.W.Gunawardhana - University of Ruhuna
  • Mr. C.J.P. Kulathilake - Uva Wellassa University

  01st-July-2021 15:00:00 PM to 17:15:00 PM

Time Paper ID Abstract Title Name of the Authors
15:15:00 to 15:30:00 336 Customer satisfaction on service encounters in the special reference to state banks of the western province in Sri Lanka W.W.L.K. Mihiranga, J. Siyambalapitiya, T.G.A.H.C. Amarawansha.
15:30:00 to 15:45:00 355 The Impact of Social Media Marketing on The Purchase Intention of Environmentally Sustainable Cosmetic Products: The Role of Brand Trust as the Mediator (With Special Reference to Badulla District) S. C. Batuwatta, N. C. Jayasinghe , T. G. A. H. C. Amarawansha
15:45:00 to 16:00:00 362 The impact of Advertising media effectiveness on Brand equity. (With special reference to toothpaste industry in Sri Lanka.) H.M.S.B Herath, N.C Jayasinghe
16:00:00 to 16:15:00 408 The Impact of Extended Marketing Mix on Customer Purchase Intention (With special reference to Hela Bojun Outlets in Galle District) The Impact of Emotional Intelligence and Quality of Work Life on Organizational Citizenship Behavior. (With special refer???????????P??????P??? H.M.S.S.Perera , N.C.Jayasinghe, R.M.M.C.Rajapaksha