• CMSLIM – Certified Member of Sri Lanka Institute of Marketing
• MSLEA – Life Membership in Sri Lanka Economics Association
• MCPM – Member of Certified Professional Management

• Outstanding Student’s Award  – Doctoral Studies – 2013, Wuhan University of Technology
• Award given for the foreign student scoring highest marks in PhD programme
• Chinese Government full Scholarship for Doctoral studies – 2010

Books

1. Imali N. Fernando, Sandya N. Kumari :“Practical Aspects of vegetable Marketing”,  ISBN 978-955-52912-0-0 , (2010)
2. Imali N. Fernando : “ Destination Marketing and Clustering : Way Forward Tourism in Sri Lanka” , ISBN 978-955-659-508-6 , (2016)
3. Imali  N. Fernando, “Basics in Marketing : Guide for Beginners I”,ISBN 978-955-550-277-1 (2017)
4. Editorial board member : UWU Students HandBook
Student’s HandBook, Uva Wellassa University of Sri Lanka : years 2006, 2007, 2008, 2009,2010, 2015/16 and 2017 editions
5. Marketing Management (BBMG 121-4) Course module, ISBN 978-955-0481-40-8 (published 2020/21)
6. P.I.N. Fernando, KWSN Kumari : “ක්ෂුද්‍ර, කුඩා හා මධ්‍ය පරිමාණ ව්‍යාපාර මූල්‍යනය : විධිමත් – අවිධිමත් මූල්‍යනය ආශ්‍රිත ගැටලු”, MSMEs Financing: ISBN 978-624-95847-1-6 (2022)
7. P.I.N. Fernando, KWSN Kumari : “අලෙවිකරණයේ නව මාවත් තේ ආශ්‍රිත සංචාරක කර්මාන්තය හා ශ්‍රී ලංකාව” : ISBN 978-624-95847-2-3 (2022)

Textbooks

1. Marketing Management (BBMG 121-4) Course module, ISBN 978-955-0481-40-8 (published 2020/21)
2. Entrepreneurship (Vol II) (BBMG 211-4) Course module, ISBN 978-624-5856-27-5 (published 2020/21)
3. Case study or Business Consultancy Report (BBMG 381-6) Course module, ISBN 978-624-5856-71-8 (published 2024)

Book Chapters

1. Publisher: IGI Global publishing, USA – SCOPUS indexed
Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs ,
ISBN13: 9781799874362, DOI: 10.4018/978-1-7998-7436-2, Published date June 2021
Chapter 1 : Assessing the Competitiveness of Sri Lanka’s Tourism in the COVID Period by Porter’s Diamond Model, Imali Fernando

2. Publisher: Taylor and Francis Group
Routledge Handbook of Tea Tourism
ISBN 9781032053233 Published date Nov 2022
Chapter Title : Linking tea, Tourism, and Community using Porter’s Diamond model , Imali Fernando

3. Publisher: Routledge Taylor and Francis Group
Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies, 1st Edition
ISBN 9781032603681 Published date June 2024
Chapter Title: Synergy of Green Entrepreneurship among Indigenous Community: Case for Sri Lanka

Journal Articles

1. Imali N. Fernando, T.C. Wijesinghe : “ Innovation as a secret for organizational Success : A literature review based on Innovation in organizational Environment”, International Journal of Research in Commerce and Management, Vol 3(2012), issue 3 (March),

2. Imali N. Fernando, Prof. Wei Long : “ New conceptual model on cluster competitiveness: A new paradigm for Tourism?”, International Journal of Business and Management, (Canadian Center of Science and Education), Volume 7, No.9 May 2012,

3. Imali N. Fernando: “Towards an Integrated Conceptual Model on Tourism Competitiveness: Does Clustering Way Forward?”, International Journal of Research in Commerce and Management, Volume II, Issue XI, November 2012,

4. Imali N. Fernando :” What Competitive Strategies way Forward the Regional Competitiveness? A comparative economic approach to Sri Lankan Tourism”, International Journal of Business and Management, (Canadian Center of Science and Education), Volume 10, No.4 April 2015,

5. P.I.N. Fernando, R.M.P.D.K Rajapaksha , K.W.S.N. Kumari:” Tea Tourism as a marketing tool:  A strategy to develop the image of Sri Lanka as an attractive Tourism Destination”,  Kelaniya Journal of Management. Vol 5, Issue 02,  2016

6. GMP Padamali and PIN Fernando:” Product Attributes and Premium Price Strategy : A Study of Tea consumers in middle and high end markets”, Journal of Management Matters , University of Rajarata, Volume 3, Number 1 , September 2016

7. P.I.N. Fernando, K.W.S.N. Kumari and R.M.P.D.K Rajapaksha : “Destination Marketing to Promote Tea Tourism Socio-Economic Approach on Community Development”, International Review of Management and Business Research, Vol 6 , Issue 1, 2017

8. P.I.N. Fernando and J.N.K. Pathirana,“Perception of Women Career advancement in Hospitality sector : Special reference to Star Hotels in South Coast Region in Sri Lanka”, HRM Perspectives: Insights on Human Resource Management Practices, Vol 2, Issue 1,2017

9. P.I.N. Fernando and Pabasara Sarangi : “Ramayanaya Trail as a Cultural tourism product in Sri Lanka: New paradigm for Destination Marketing”, Kelaniya Journal of Management, Volume 6, Issue 1,2017,

10. R.M.S.L. Rathnayake and P.I.N. Fernando  : “ Do emotional states of the Consumers play a mediating role amongst Visual Merchandising Strategies and Purchase Intention?”, Journal of Management Matters , University of Rajarata, Volume 4, Number 1 , September 2017

11. C.R. Pathmaperumna and P.I.N. Fernando (2018): “Factors affecting on consumer purchasing behavior of Ayurvedic skin care products: A study of female consumers in Colombo District of Sri Lanka”, Journal of Management Matters , University of Rajarata, Volume 5, Number 1 , September 2018

12. Y.K.H. Dinesha Costa, P.I.N. Fernando and Upeksha. A.S. Yapa (2018), “The Effect of Ethnocentrism and Patriotism on Consumer Preference” , Journal of Management and Tourism Research , Uva Wellassa University, Volume I ,Issue II , 2018

13. K.M.N.D Rathnayake, P. I. N Fernando, A.G.N.K.(Fernando 2019), “Impact of Microfinance Services on Growth of Micro Small and Medium Scale Enterprises: Empirical Evidence from Micro, Small and Medium Scale Enterprises in Kalutara district”, Journal of Management and Tourism Research , Uva Wellassa University, Volume II ,Issue I , 2019

14. W.M.S.P Wijekoon , Imali Fernando, Mediatory Role of Brand Love in the Relationship between Brand Experiences and Brand Loyalty, International Journal of Scientific and Research Publications, Volume 10, Issue 2, February 2020

15. Pattiyagedara S. S and Fernando P. I. N., “Rural Tourism niche-market as a development strategy on rural community”, Sri Lanka Journal of Management Studies, Volume 2-Issue 1, July, 2020

16. Fernando I. N. (2020), Tourism competitiveness by Shift – Share Analysis to way forward Destination Management :A case study for Sri Lanka, Journal of Tourism and Services, (Web of Science – Emerging Sources Citations Indexed), 21(11),88-102

17. Ashfa A.L.F., Fernando P.I.N. and Yapa U.A.S. (2020), “What factors affect customers adoption towards Virtual Banking? Study based on Western Province, Sri Lanka”, SEUSL Journal of Marketing, South Eastern University of Sri Lanka, Volume 5 , Number 2, 2020

18. P.I.N. Fernando and K.W.S.N. Kumari (2021), Learning to Live with Covid-19: MSMEs Perception and Strategies on Business Promotions, Uva region-Sri Lanka European Journal of Business and Management , Vol.13, No.10, 2021

19. Imali N. Fernando (2021), Tourism Amid Covid-19 Pandemic in Sri Lanka; Way-forwarding strategies through the Porter’s Diamond Model , Sri Lanka Journal of Marketing, Volume 7, Issue 1, 2021

20. P.I.N. Fernando, K.Jayawardena and J.Siyambalapitiya ,(2021), ” Social Marketing” within the Social Entrepreneurship research context : A systematic Literature Review, Turkish Online Journal of Qualitative Inquiry, Volume 12 , No 6 , pp 5401-5413.(SCOPUS indexed)

21. Imali N.Fernando (2020), TOURISM IN THE COVID-19 PANDEMIC: A PERSPECTIVE WITH SWOT ANALYSIS, Journal of Management, Vol. 15, Issue. 2, 2020, pp 14-21

22. P.K Hettiarachchi and P.I.N. Fernando (2021), Private Label Brands and Brand Loyalty: An empirical analysis on FMCG, western province, Sri Lanka, Journal of Business Management, Vol.4, Issue 1, June, 2021, pp. 51-78

23. Dilshani S, P.I.N. Fernando and R. A. A. K. Ranaweera (2021), Appraisal of Tourist Satisfaction towards Marine Mammal Tourism (With Special Reference to Whale and Dolphin Watching at Trincomalee), Journal of Business Management, Vol.4, Issue 1, June, 2021, pp. 01-21

24. P.I.N. Fernando, K.J.T. Perera, U.D.I.C. Udawaththa, R.M.C.S. Rathnayake and D.G.M.P. Madushani (2021), Consumer Stockpiling behavior within the face of Covid-19 Pandemic : Systematic Review , Sri Lanka Journal of Management Studies, Volume 3 , Issue 1, pp 66-86

25. PKATDR Gunawardana and PIN Fernando (2021), Assessing the mediation role of the customer trust on e-service quality : Lessons during Covid-19 pandemic, Sri Lanka Journal of Marketing, Volume 7, Issue 3,pp 105-128

26. Perera K.J.T., Fernando P.I.N., Ratnayake R.M.C.S., Udawaththa U.D.I.C (2021), Consumer Behavior within the Covid-19 Pandemic : A Systematic Review, International Journal of Research and Innovation in Social Science (IJRISS) , Volume V, Issue XII, December 2021, ISSN 2454-6186

27. Premadasa, I.V.M.N., Fernando, P.I.N (2021), “Does Premium Price Mediate the Consumer Awareness and Green Purchase Intention? A Consumer Study Based on Organic Food, Western Province – Sri Lanka”, Journal of Business Studies, University of Jaffna Volume 8, Issue 1, pp 73-97

28. Jayawardhana, K., Fernando, I., & Siyambalapitiya, J. (2022). Sustainability in Social Enterprise Research: A Systematic Literature Review. SAGE Open, 12(3), 21582440221123200,SSCI Indexed.

29. Tiwari S, Mohanty P.P, Fernando I.N , Cifci I and Mahendra K (2023), ” Bridging Tea with Tourism : Empirical evidence from India and Sri Lanka” , Tourism Review- emerald insight – SSCI Indexed- Scopus Indexed, https://doi.org/10.1108/TR-06-2022-0280 , Vol. 78, No.1, PP 177-202 (2023 January)

30. Premadasa, M.; Siyambalapitiya, J.; Jayawardhana, K.; Fernando, I. “Conceptualizing the Role of Social Entrepreneurial Orientation in the Triple Bottom Line in the Social Enterprise Context: Developing Country Perspective”, Sustainability 2023, 15, 8759. https://doi.org/10.3390/su15118759 “, SCI,SSCI Web of Science Indexed, Scopus Indexed

31. Imali N. Fernando, Jayawardhana, K., Siyambalapitiya, J, H.Amarawansha, S. Gamage (2023), Stakeholder pressure in Social Entrepreneurship : A Qualitative Exploration, Sri Lanka Journal of Marketing, Volume 9, Issue 1, 2023

32. L.V.M.G. Vithana and Imali N. Fernando (2024), Impact of E-Word of Mouth (E-WOM) on Consumers’ Purchase Intention for Cosmetic Products: The Mediating Role of Brand Image, Sri Lanka Journal of Marketing, Volume 10, Issue 1, 2024

33. Chamodi Pathirana and Imali N.Fernando (2024), Celebrities as Vampires in Advertising: Exploration of the Vampire Effect on Advertising mediated by Source Creditability, Journal of Management, Vol. 19, Issue. 1, 2024, pp 1-18

Conference Proceedings (full papers)

1. I N Fernando : “ Promoting Uva as a remarkable tourist destination: with special reference to Badulla district, Sri Lanka”, International Research conference on Business and Information 2010, University of Kelaniya , Sri Lanka

2. I N Fernando, S Nilmini: “ Does simple marketing techniques applicable to farm-gate level of up-country vegetables?, A case for Welimada area, Badulla district”, International Research conference on Business and Information 2010, University of Kelaniya , Sri Lanka

3. Imali N. Fernando and Prof. Wei Long: “Is Guanxi a successful business tool? A literature review on Guanxi as a relationship making tool in business”, 8th International Conference on Business Management – 2011, University of Sri Jayewardenepura, Sri Lanka

4. Imali N. Fernando and Prof. Wei Long: “Role of a Global Strategy on Long Term Success of Business: A Literature Review Based on Organizational Strategy”, 2nd International conference on Business and Information 2011, University of Kelaniya , Sri Lanka

5. Imali N. Fernando and Prof. Wei Long: “Way forward for Tourism: Delighting Customers, Improve Possibilities And Service Innovations: A case study in Badulla region, Sri Lanka”, 2nd International conference on Business and Information 2011, University of Kelaniya , Sri Lanka

6. I N Fernando :” Measuring Tourism Competitiveness using Shift-Share Analysis: New paradigm to way forward Tourism in Sri Lanka”, International Conference on Business and Information 2013 (ICBI) , University of Kelaniya, Sri Lanka

7. I N Fernando;” Is competitiveness a challenge for an economy? A comparative study for Sri Lankan Tourism sector”, 3rd International Conference on Management and Economics (ICME) 2014, University of Ruhuna, Sri Lanka

8. Imali N. Fernando : “Tourism Competitiveness : A cluster based approach for the Sri Lanka”, International Conference on Contemporary Management (ICCM) ,2014, University of Jaffna, Sri Lanka

9. I N Fernando, “Does Competitiveness Diamond acts as a tool for competitive advantage? A qualitative analysis on Sri Lankan Tourism Cluster”, International Conference on Contemporary Management (ICCM), 2015, University of Jaffna, Sri Lanka

10. Fernando P I N : “Marketing for a niche : Paradigm towards Gem Tourism to Uplift Socio-Economic Development in Sri Lanka” , Jaffna University International Conference (JUICE) – 2016,

11. Jayawardena K, Siyambalapitiya J , Fernando P.I.N and Vimalini R.,(2020), “A systematic Literature Review on The Notion of Sustainability in Social Enterprise Research”, 17th International Conference on Business Management , University of Sri Jayewardenepura, Sri Lanka

12. Kaushalya A.M and Fernando P.I.N : “Does brand image impact on consumer’s buying behavior? Special reference to fermented dairy products” , International Conference on Business and Information (ICBI), 2015, University of Kelaniya, Sri Lanka

13. Perera T.C.R and Fernando P.I.N.: “What causes for the choice of Self-service retail store? Special reference to consumers’ perception” , Third International Research Symposium (IRSyRUSL-2015), 26th and 27th of January 2016, Rajarata University, Sri Lanka

14. W S N Samaraweera and Fernando P I N : “Does Product Harm Crisis impacts on consumers’ purchase intention? Reference to locally marketed Dairy Products in Sri Lanka”, 5th International Conference on Management and Economics (ICME 2016) , University of Ruhuna , full paper publication (26th August 2016)

15. K.K.Y.S.Jayasooriya and P.I.N. Fernando, Impact of Distribution Channel Competitiveness: Case for Floriculture Exporters in Sri Lanka, International Conference on Business and Information (ICBI), 2016 (19th Novemeber 2016) , University of Kelaniya, Sri Lanka

16. R.A.A.R. Ranaweera , Fernando P.I.N., and Dilhani H.A.A., Drivers of Destination loyalty in Eco-Tourism : Evidence from International Millennial Tourists in Sri Lanka, 10th International Conference on Business and Information (ICBI), 2019 (Oct/Nov 2019) , University of Kelaniya, Sri Lanka

Abstract Publications – International Research conferences

1. Imali N Fernando: “ Does the development of nations depend on the population, policy formulation or Entrepreneurial development?” , 1st International conference on Contemporary issues in Business Management, ICIBM 2011, university of Central Punjab, Pakistan

2. Imali N Fernando, L K T L Perera: “ Selective Relationship Management as a tool for organizational success”, 2nd International Symposium 2008, Sabaragamuwa University

3. P.I.N. Fernando, R.M.P.D.K Rajapaksha , K.W.S.N. Kumari , Tea Tourism as a marketing tool: A strategy to develop the image of Sri Lanka as a Remarkable Tourism Destination, International Conference on Business and Information, 2016 ,University of Kelaniya

4. P.I.N. Fernando and K.W.S.N. Kumari (2018), “Developing Tea Tourism Niche Market in Sri Lanka: Stakeholders’ Perspective”, International Research symposium 2018 , UWU

5. P.I.N. Fernando and K.W.S.N. Kumari (2019) , Identifying The Salient Factors On Formal And Informal Financing Decision Of Floricultural Entrepreneurs: A Case Study, 7th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL)

6. P.I.N. Fernando and L. Perera (2019), Assessing The Influential Factors Towards The Formal Financing Decision Of Regional Entrepreneurs In Uva Region, 7th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL)

7. Fernando, P.I.N., Jayawardhana, K., Siyambalapitiya, J.(2020), “Social Marketing Concept within the Social Entrepreneurship Research Context: A Systematic Literature Review”, Sri Lanka Economic Research Conference (SLERC) 2020, 9th International Research conference of the Sri Lanka forum of Universiy Economists (SLFUE) – Extended Abstract

8. Jayawardhana. K, Fernando. P.I.N, Siyambalapitiya J, (2020), “A Systematic Literature Review on Opportunity Identification and Development in Social Enterprise Research Context”, Global Academic Research Institute (GARI) Winter Multidisciplinary Symposium

9. Jayawardhana, K., Siyambalapitiya, J., Fernando, P. I.N., & Vimalini, N., (2020). A systematic literature review on the notion of sustainability in social enterprise research. International Conference on Business Management-ICBM, 17.

10. Amarawansha, T.G.A.H.C., Gamage, P.G.M.S.K., Jayawardhana, K., Fernando, P.I.N., Siyambalapitiya, J., & Premadasa, I.V.M.N., (2021). Systematic Literature Review on Social Entrepreneurship Concept. International Symposium of Rajarata University , 102.

11. Gamage, P.G.M.S.K., Amarawansha, T.G.A.H.C., Jayawardhana, K., Fernando, P.I.N., Siyambalapitiya, J., & Premadasa, I.V.M.N., (2022). Entrepreneurial Alertness Amid of a Pandemic – Social Enterprise Perspective. Tenth Sri Lanka Economic Research Conference, 159-164.

12. Premadasa, M., Amarawansha, H., Gamage, S., Jayawardhana, K., Siyambalapitiya, J., & Fernando, I. (2022). Knowledge-based view in Social Entrepreneurship. Proceedings of International Conference on Contemporary Management-2022, 15-16.

13. Premadasa, M., Siyambalapitiya, J., & Fernando, I. (2022). Unpacking the Social Innovation Construct. Proceedings of Sri Lankan Social Enterprise Summit-2022, 18.

14. Mathushan, P., Fernando, I., Jayawardhana, K., Siyambalapitiya, J., Amarawansha, T.G.A.H.C., Gamage, P.G.M.S.K., Wadduwage, S., & Premadasa, I.V.M.N. (2022). Breaking Barriers: Social Entrepreneurship during Times of Crises. Proceedings of 4th International Research Symposium on Social Sciences and Humanities-IRSSSH 2022 (NCAS), 23.

15. Sammani Vithma and Fernando P I N : “Impact of confectionery product package towards the consumer purchasing choice” , Abstract publication, Wayamba University International Research Conference (WinC 2016) , (August 19th/20th ,2016 )

16. K.G.U. Ivoni, Dr. P.I.N. Fernando,(2017) , “The Relationship between Celebrity Endorsements and Consumer Purchase Intention” , 1st International Research Symposium, 2017,UWU

17. C.R. Pathmaperuma, P.I.N. Fernando (2017), “Factors Affecting on Female Consumers Purchasing Behavior. Study on Ayurvedic Skin Care brands Made in Sri Lanka”, 1st International Research symposium 2017 ,UWU

18. K.R.D.N. Jayakody, P.I.N. Fernando (2017), “Assessing the Impact of Popular Melodies & Jingles in Advertising Special Reference to Brand Image on Food & Beverages”, 1st International Research symposium 2017 , UWU

19. D.D.D. Hewawasam, P.I.N. Fernando (2017), “Impact of Promotional Mix Elements on Buying Behaviour of Baby Care Products”, 1st International Research symposium 2017 , UWU

20. N.B.A.H. Shehansi, S.F. Fasana, P.I.N. Fernando (2017), “Impact of Private Lable Branding towards Consumer Buying Behaviour”, 1st International Research symposium 2017 , UWU

21. G.A.D.T.B. Devindi, P.I.N. Fernando (2017), “Assessing the Impact of Brand Equity on Purchase Intention with Special Reference to Franchised Fast Food Industry”, 1st International Research symposium 2017 ,Uva Wellassa University of Sri Lanka

22. H.M. Henatigala, S.F. Fasana, P.I.N. Fernando (2017), “The Impact of Emotional Intelligence on Occupational Stress: Study in the Healthcare Industry in Sri Lanka”, 1st International Research symposium 2017 , UWU

23. R.M.S.L. Rathnayake, P.I.N. Fernando (2017), “Assessing the Impact of Visual Merchandising Strategies on Consumer Purchase Intention through Consumer Emotional States”, 1st International Research symposium 2017 , UWU

24. K.A.D.H. Kodisinghe, P.I.N. Fernando (2017), “Insight to the Motivational Factors influence to Purchase of Luxurious Apparel Brands”, 1st International Research symposium 2017 , UWU

25. G.D.P. Nirupamala, P.I.N. Fernando, M.S. Fasana (2017), “Assessing the Impact of Sustainable Business Practices on Tourism Perception in Small and Medium Scale Hotels”, 1st International Research symposium 2017 , UWU

26. D.T. Subasinghe, P.I.N. Fernando (2017), “An investigation on the Potentiality to Develop Local Handicraft Business as a Sustainable Tourism Product”, 1st International Research symposium 2017 , UWU

27. H.K.K. Milinda, S.F. Fazana and P. I. N. Fernando (2018), “Identifying Barriers in Commencing Own Business: Evidence from Hospitality and Tourism Graduates in Sri Lanka”, 2nd International Research symposium 2018 , UWU

28. S.D.D.P.S. Dissanayake, A.C.I.D. Karunarathne and P.I.N. Fernando (2018), “Impact of Web Quality on Customer Satisfaction and Purchase Intention (special reference to Sri Lankan travel agents)”, 2nd International Research symposium 2018 , UWU

29. A.A. Idroos, A.K.A. Damunupola and P.I.N. Fernando (2018), “Impact of Marketing Mix Factors in Tourists’ Decision Making of Revisiting Sri Lanka (with special reference to beach tourism in southern province) “, 2nd International Research symposium 2018 , UWU

30. K.L.P.M. Perera and P.I.N. Fernando, “Socio-Economic Determinants of Wildlife Tourism Affecting on Tourism Service Suppliers- Special Reference to Ruhuna Yala National Park and Horton Plains National Park “, 2nd International Research symposium 2018 , UWU

31. H.A.I. Srilal and P. I. N. Fernando , “Study the Impact of Destination Attributes on International Tourist Satisfaction in Uva Province as a Tourist Destination”, 2nd International Research symposium 2018 , UWU

32. J.A.I. Udayakantha and P.I.N. Fernando , “Potentials of Developing Sri Lanka as an International Wedding Tourism Destination (study based on Colombo and Negambo Areas)”, 2nd International Research symposium 2018 , UWU

33. W.A.D.S. Wijesinghe, A.K.A. Damunupola and P.I.N. Fernando (2018), “Analysis of Organizational and Environmental Benefits from Sustainable Waste Management Practices in Hotels”, 2nd International Research symposium 2018 , UWU

34. K.H. Senanayaka, Dr. P.I.N. Fernando and P.G.M.S.K. Gamage (2018), “Impact of Social Network Advertising towards Consumer Purchase Intention (Special Reference to Apparel Products Advertising in Facebook) , 2nd International Research symposium 2018 , UWU

35. W.K.L.D. Jayasundara and P.I.N. Fernando (2018), “ dentify the Customers’ Purchase Intention towards the Sponsored Products (Special Reference to Reality Shows)”, 2nd International Research symposium 2018 , UWU

36. D.M.N.H. Wijethunga and P.I.N. Fernando (2018), “ Study of Key Factors Affecting to Consumer Buying Behavior on Bottled Drinking Water (Special Reference to North Central Province in Sri Lanka) “, 2nd International Research symposium , UWU

37. H.L.H. Perera, P.I.N. Fernando and S.F. Fasana (2018), “ Impacts of Perceived Integrated Marketing Communication (IMC) Mix on Consumer Purchase Intention of Green Products (With Special Reference to FMCG Sector in Sri Lanka) , 2nd International Research symposium , UWU

38. L.P.D.R.Yapa and P.I.N.Fernando, (2018), “ The Impact of Salesperson’s Perceived Behaviour on Consumer’s Purchase Decisions (with Reference to Apparel Retail Shops, in Sri Lanka” , 2nd International Research symposium , UWU

39. G.D.M. Sewwandi and P.I.N. Fernando (2019), “The Impact of Physical Environmental Attributes of an Eco-Hotel on Guest Loyalty with Special Reference to Eco Lodges in Dambulla” , 3rd International Research symposium , UWU

40. H.M.R.M. Herath , P.I.N. Fernando and A.C.I.D. Karunarathne (2019), “ Impact of Guests’ Attitude on Green Practices on Boutique Hotel Selection with Special Reference to Galle District , 3rd International Research symposium , UWU

41. W.A.I. Madhusankha , P.I.N Fernando and A.C.I.D Karunarathne (2019), “ A Study on Purchasing Behaviour of International Tourists on Sri Lankan Foods – with Special Reference on European Tourists to Cultural Triangle “, 3rd International Research symposium , UWU

42. R. Suhindan , P.I.N. Fernando and N.W.T. Dilshan (2019), “Attitude Assessment of Tea Tourist and the Service Providers to Promote Tea Tourism (Special Reference to Tea Tourism Establishments in Nuwara-Eliya District)”, 3rd International Research symposium , UWU

43. R.D. Fernando and P.I.N. Fernando (2019), “Impact of Social Media Marketing Activities on Consumer Buying Behavior for Casual Dining Restaurants in Sri Lanka”, 3rd International Research symposium , UWU

44. O.S. Withanage, P. I. N. Fernando and A.G.N.K. Fernando (2019), “ The Impact of Brand Exposure through Brand Ambassador on Consumer Purchasing Intention in Sri Lanka (With Special Reference to Millennial Audience), 3rd International Research symposium , UWU

45. M.G.G.M. Godage and P.I.N. Fernando (2019), “A Qualitative Approach to Explore the Promotional Behavior of an Entrepreneur: With Special Reference to Tourism Sector”, 3rd International Research symposium , UWU

46. V.P.R. Perera, P.I.N. Fernando and K.J.T. Perera (2019), “Does the Loyalty Cards Impact on Consumer Buying Behaviour? Study Based on Retail Clothing and Fashion Stores in Sri Lanka”, 3rd International Research symposium , UWU

47. K.A.S.R. Costa, P.I.N.Fernando and K.J.T.Perera (2019), “Do Self-Congruity Impact on Consumer Buying Behavior? Study Based on Condominium Market in Sri Lanka”, 3rd International Research symposium , UWU

48. U.N. De Silva , P.I.N. Fernando and A.G.N.K. Fernando (2019), “A Study to Assess Impact of Attitude on e-shopping Behavior of Consumer’s Household Electronic Items Mediated by Purchasing Intention”, 3rd International Research symposium , UWU

49. T.D. Hewa Pathage, P.I.N. Fernando and A.G.N.K. Fernando (2019), “ Impact of Brand Personality and Brand Engagement on Purchasing Behaviour of Cosmetics Products: Is There Any Mediating Effect of Brand Trust?”, 3rd International Research symposium , UWU

50. D.P.N.Y. Dharmathilaka* , P.I.N. Fernando and S. Niroshini (2020), “ The Impact of Celebrity Endorsement on Brand Recall”, 4th International Research symposium , UWU

51. M.P.W. Wasanthamali , P.I.N. Fernando and T.G.H.C. Amarawansha (2020), “A Study on Impact of Brand Extension on Brand Personality with the Mediating Effect of Perceived Quality: Special Reference to Dairy Industry in Sri Lanka”, 4th International Research symposium , UWU

52. M.B.C.L. Bandara and P.I.N. Fernando(2021), “ A Study on Impact of Consumer Ethnocentrism on Willing to Purchase with Mediating Role of Perceived Value (Special Reference to Dairy Industry in Sri Lanka) , 5th International Research symposium , UWU

53. R.H.T.H Jayalath and P.I.N Fernando (2021), “ Impact of Green Marketing Mix on Consumers‟ Purchase Intention with the Mediating Effect of Corporate Image (With Reference to Food and Beverage Market)”, 5th International Research symposium , UWU

54. L.V.M.G. Vithana, P.I.N. Fernando and R.M.C.S. Rathnayaka (2022), “Assessing the impact of E-Word of Mouth (E-WOM) on consumers’ purchase intention for cosmetic products with the mediation role of brand image: Special reference to Facebook users”, 6th International Research symposium , UWU

55. B.G.K.U. Karunasekara, P.I.N. Fernando and R.M.C.S. Rathnayaka (2022), “The Impact of social media marketing activities on brand equity with the mediation through brand trust (reference to the banking sector in Sri Lanka), 6th International Research symposium , UWU

56. M.M. Wimalasena, P.I.N. Fernando and C.J.P. Kulathilake (2022), “The impact of narrative transportation in video storytelling advertising on brand loyalty: The mediating role of brand experience and brand love”, 6th International Research symposium , UWU

57. M.P D. Dahanayaka, P.I.N. Fernando and T.G.A.H.C. Amarawansha (2022), “Assessing the impact of luxury handicraft brand experience on customer engagement: With mediating effect of website quality” , 6th International Research symposium , UWU

58. P.M.I.E. Amarasekara, P.I.N. Fernando and C.J.P. Kulathilaka (2022), “Assessing the impact of perceived service quality of retail websites and consumer purchase intention with the mediating effect of consumer trust”, 6th International Research symposium , UWU

59. P.R.T.P. Paranagama, K .Jayawardhana and P.I.N. Fernando (2022), “Value co-creation orientation and social innovation within social enterprises: Moderating effect of environmental dynamism”, 6th International Research symposium , UWU

60. W.R.S. Madushika, P.I.N. Fernando, A.S. Munasinghe (2024), “Assessing the intervention of social media influencers on consumer purchase intentions with the mediating role of brand equity: Special reference to fashion apparels”, 8th International Research Conference of Uva Wellassa University, IRCUWU2024 July 24 – 25, 2024

61. D.R.M. De Silva, P.I.N. Fernado, A.S. Munasinghe (2024), “Does celebrity endorsement advertising impact towards the brand loyalty? Special reference to fashion industry, Sri Lanka”, 8th International Research Conference of Uva Wellassa University, IRCUWU2024 July 24 – 25, 2024

62. G.A.N. Padmika, P.I.N. Fernando, L.V.M.G. Vithana (2024)_,“Assessing the impact of microfinance services on women entrepreneurial performance with the mediating role of expansion opportunity: Special reference to agribusiness, Uva Province, Sri Lanka”, 8th International Research Conference of Uva Wellassa University, IRCUWU2024 July 24 – 25, 2024

63. H.P.C.K. Wickramanayake, P.I.N. Fernando, L.V.M.G.Vithana (2024), “Strategic exploration of lean implementation towards the sustainable Triple Bottom Line (TBL) with special reference to apparel industry in Sri Lanka”, 8th International Research Conference of Uva Wellassa University, IRCUWU2024 July 24 – 25, 2024

64. H.O.M.D.S. Wijayathilaka, P.I.N. Fernando , P.L.K. Lakshan (2024), “The impact of gastronomy tourism on destination image: With special reference in Southern Province of Sri Lanka”, 8th International Research Conference of Uva Wellassa University, IRCUWU2024 July 24 – 25, 2024

National Conference Abstract Publications

1. Mathushan, P., Fernando, I., Jayawardhana, K., Siyambalapitiya, J., Amarawansha, T.G.A.H.C., Gamage, P.G.M.S.K., Wadduwage, S., & Premadasa, I.V.M.N. (2022). Evolution of social entrepreneurship: A bibliometric investigation. Proceedings of 1st National research Symposium Department of Social Sciences-NRSDSS 2023, 49.

2. Fernando, P. I. N., Jayawardhana, K., & Siyambalapitiya, J. (2020). Social Marketing Concept within the Social Entrepreneurship Research Context: A Systematic Literature Review. Sri Lanka Economic Research Conference, 367-372.

3. Premadasa, M., Jayawardhana, K., Fernando, I., Siyambalapitiya, J., Amarawansha, H., & Gamage ,S., (2021). Reconceptualizing Social Entrepreneurship. Sri Lankan Social Enterprise Summit, 1-6.

4. Premadasa, M., Jayawardhana, K., Amarawansha, H., Gamage, S., Fernando, I., & Siyambalapitiya, J., (2021). Forming a Typology for “Social Innovation”. SLAAS-SLIC FITI, 1-4.

5. P I N Fernando, M Kulathunga : “Customer relationship management as a tool for customer delightedness : with special reference to sales personnel behavior in textile shops in Badulla region, Sri Lanka” , Research symposium 2010 , UWU

6. S H D K Abegunawardena, P I N Fernando: “Effectiveness of promotional methods for recently introduced savings accounts with special reference to commercial banks in Badulla urban area”, Research symposium 2010 –“Value addition to the National resources base”, UWU

7. Iresha Wijesooriya,P I N Fernando : “Success of applying the patriotic marketing technique through : Soorya Singha” logo”, Research symposium 2010 –“Value addition to the National resources base”, UWU

8. S M N Gamage, P I N Fernando: “Potential marketing strategies for export floriculture industry with special reference to Nuwara eliya and Badulla districts” ,Research symposium 2010 –“Value addition to the National resources base”, UWU

9. T.A.O.S. Karunarathna and P.I.N. Fernando , “Factors affecting to neglect formal financing sources by the SMEs; with special reference to Badulla district”, 5th Research Symposium proceedings, UWU

10. AM.Shifana and PIN. Fernando : “Consumer attitudes and buying behavior in fast food restaurants: with special reference to Colombo City, Sri Lanka” , 5th Research Symposium proceedings, UWU

11. K.A.P.G. Weerasinghe and P.I.N. Fernando , “The impact of service quality on customer satisfaction, with special reference to five star hotels in Sri Lanka” , 5th Research Symposium proceedings, UWU

12. M.M. Ariyarathne and P.I.N. Fernando : “Identification of potentials to promote gem tourism in Sri Lanka” , 5th Research Symposium proceedings, UWU

13. U A S Yapa and P I N Fernando: “ The impact of Social media Marketing on purchase intention: with special reference to Face Book use in Beauty care brands in Sri Lanka”, 6th Research symposium, 2016 , UWU

14. H B D Sandaruwani and P I N Fernando :” Service Differentiation intention and firm performance; with special reference to Banking industry”, 6th Research symposium, 2016 , UWU

15. B G T Madushani and P I N Fernando : “ Impact of online banking service quality on customer satisfaction”, 6th Research symposium, 2016 , UWU

16. T C R Peiris and P I N Fernando : “A study on the influential factors towards consumers choice for a self service retail stores ; with special reference to Colombo district” , 6th Research symposium, 2016 , UWU

17. A M Rasmy and P I N Fernando: “ Impact of service quality dimensions on tourist satisfaction, with special reference to tourist satisfaction in Passikudah region” , 6th Research symposium, 2016 , UWU

• Head of the Department / Department of Management Sciences (Oct 2006  – August 2010)
• Head of the Department /Department of Management Sciences (Oct 2013 – July 2014)
• Acting Dean /Faculty of Management (April 2014-July 2014)
• Dean/Faculty of Management /Uva Wellassa University (July 2014 –August 2017 )
• Student Counselor (2013 -2014  Two years)
• Coordinator : 6th Research Symposium , Uva Wellassa University (2015)
• Co-Coordinator: Aptitude Test 2017, Uva Wellassa University : National Level Exam
• Chairperson : Monitoring and Reviewing Committee of the Corporate Plan and Action Plan
  of the University  (2016-2020)
• Coordinator : University Industry Coordination Cell (UICC) ( Feb 2014 to Dec 2017)
• Coordinator/main writer of Self Evaluation Report (SER) – Entrepreneurship and Management
  degree programme, Faculty of Management -2017/2018
• Project Coordinator – AHEAD 120 Million Faculty Development Project , World Bank funded, Faculty of Management , UWU (project period 2019-2022) – competitive grants
• Programme Reviewer appointed by the UGC-QAC : Bachelor of Ayurvedic Medicine and Surgery (BAMS) – Gampaha Wickramarachchi University of Indigenous Medicine (2020)
• Programme Coordinator: Bachelor of Business Management External Degree Programme – Uva Welassa University (2020 – to date)
• Chairperson /Board of Study for the External degree programmes and Extension Programmes /Faculty of Management (2021 – to date)
• Programme Reviewer appointed by the UGC-QAC : Bachelor of Business Management Ext (BBMgt) – University of Kelaniya (2022)
• Co-Coordinator: Aptitude Test 2023 of Uva Wellassa University – National Level Examination
• Coordinator / Proposed new degree programme: Bachelor of Business Management in Marketing Management / Faculty of Management

• Editorial Board Member – Journal of Technology and Value Addition (JTVA) , Uva Wellassa University of Sri Lanka : 4+ years
• Editorial Board Member – Journal of Management and Tourism Research (JMTR) , Faculty of Management, Uva Wellassa University of Sri Lanka : 5+ years
• Director – University Business Linkage (UBL), Uva Wellassa University (2024 onwards)
• Editorial Board Member –Sri Lanka Journal of Marketing, Kelania University of Sri Lanka (since 2020 to date)

• Joined at the inception of the University
• 2006 February to 2006 June: Assistant Lecturer
• 2006 June to 2009 Aug: Lecturer (Probationary)
• 2009 Aug to 2013 June: Lecturer (confirmed)
• 2013 – 2017 Senior Lecturer Grade II
• 2017 July -Senior Lecturer Grade I
• 2017 August to date – Professor in Management