Prof. Ruwan Ranasinghe
Senior Lecturer (Gr II)
Email : ruwan@uwu.ac.lk ruwan.fm@gmail.com
Telephone Office : (+94) 552226679
Telephone Mobile : (+94) 777513464
Educational Qualifications
BSc in Tourism and Hospitality Management (Rajarata University of Sri Lanka, 2000/2004)
Post Graduate Diploma in Management (Rajarata University of Sri Lanka, 2006/2007)
MBA – Rajarata University of Sri Lanka (2008/2013)
PhD in Tourism Management (School of Tourism Management, Sichuan University, Chengdu, PRC, 2014/2017)
Research Interests
- Tourism Planning and Management
- Tourist Destination Marketing
- Cultural and Heritage Tourism
- Hospitality management
- Events Marketing and Management
- SDGs and Tourism
Find me on
Memberships
- Asia Pacific Tourism Association – Member
Awards and Scholarships
- Chinese Government Scholarship 2014,Professor Geoffrey Lloyd Gold Medal for the best performance of the Department of Hospitality Management in the academic year 1999-2000
- Anuradapura Motor Sport Club Gold Medal for the Best overall performance of the Faculty of Management Studies in the academic year 1999-2000
Publications
Books Authored
1. Ranasinghe R. (2013). Homestay as a Tourism Product in Sri Lanka, Author Publication, Badulla, Sri Lanka.
Book Chapters
1. Ranasinghe, R., (2016). Analysis of Demand Motivators for Nuwara-Eliya as a Tourist Destination, In Aslam,M., Cooper,J.M., Othman, N., Lew, A.A., (Ed.), Sustainable Tourism in Global South (pp. 251-268). Cambridge Scholars publishing.
2. Ranasinghe, R., Rathnayake, I., (2016). Homestay in Sri Lanka: Operator Perspectives, In Aslam,M., Cooper,J.M., Othman, N., Lew, A.A., (Ed.), Sustainable Tourism in Global South (pp. 75-90). Cambridge Scholars publishing.
International journals
1. Z Li, R Cui, L Li, Y Hu, R Ranasinghe, (2018), Inertia Stages and Tourists’ Behavior: Moderator Effects of Zone of Tolerance, Switching Barriers and External Opportunities, International Journal of Tourism and Hospitality Management in the Digital Age
2. R Ranasinghe, L Cheng (2017), Tourism-induced mobilities and transformation of indigenous cultures: where is the Vedda community in Sri Lanka heading to?, Journal of Tourism and Cultural Change, 1-18
3. R Ranasinghe, L Cheng, (2017), Reflections from Elephant1 to Lion2: the critical impact factors on Indian tourist’s loyalty to Sri Lanka, International Journal of Leisure and Tourism Marketing 5 (2), 143-162
4. Z Li, Y Hu, R Ranasinghe, J Li, R Cui (2017), Structural relationships between inertia, satisfaction, loyalty and revisit behaviour: empirical evidence from local tourists in Chengdu, International Journal of Leisure and Tourism Marketing 5 (3), 248-270
5. Ruwan Ranasinghe, Cheng Li, (2017), Dimensions of Mobilities, Tourism and Transition of Cultural Hegemony: A Qualitative Inquiry from Sri Lanka, International Journal of Tourism Anthropology
6. Ranasinghe, R., (2016), Potentials of Chinese outbound travel for the growing tourism industry of Sri Lanka; A review, World Wide Journal of Multidisciplinary Research and Development, 2(1): 66-69
7. Wijesundara.S.R., Ranasinghe.R. (2015). Perceived Barriers for Employment in Tourism Industry among Rural Communities. International Journal of Asian Business and Information Management, 6 (3) 1-15. DOI 10.4018/IJABIM.2015070101
8. Ranasinghe, R. (2015), Strategic myopia of Tourism Development in Sri Lanka, International Journal of Multidisciplinary Research and Development 2015; 2(2): pp. 604-609.
9. Ranasinghe, R. (2015), Evaluation of Homestay accommodation Supply of Sri Lanka, International Journal of Multidisciplinary Research and Development 2015; 2(2): pp. 442-447.
10. Ranasinghe, R., (2015), Evaluation on Homestay Accommodation Supply in Sri Lanka, Journal of Hospitality & Tourism, Vol. 13, 1, 67-77.
11. Ranasinghe, R., (2015), Modeling Visitor Perceptions on Homestay Tourism inSri Lanka, South Asian Journal of Tourism and Heritage, Vol. 8, 18-29.
12. Ranasinghe R. (2014). The Perceived Impacts of Tourism on the Small Scale Entrepreneurs – published at: “International Journal of Scientific and Research Publications (IJSRP), Volume 4, Issue 10, October 2014 Edition”
13. Ranasinghe, R. Deshapriya, R. (2011). Significance of Tourism industry in Sri Lankan Economy, JM International Journal of Management and Marketing, 1(2), 164-174.
International Conferences
1. Ranasinghe, R. and Karunarathne, C. (2014), Evaluate the Quality of Homestay Industry in Sri Lanka- Special Reference to Ella, Proceedings of International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka.
2. Ranasinghe R. (2014). Analysis of Motivators for Tourism Demand in Nuwara Eliya as a tourist Destination, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka
3. Ranasinghe R., Rathnayake. I, (2014). Homestay in Sri Lanka, Operators’ perspective, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka.
4. Ranasinghe, R. (2013). Determinants of level of innovation and its impact on business performance; empirical evidence form hotel industry of Sri Lanka, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
5. Ranasinghe, R. (2013). Socio-economic impacts of homestay accommodation, case of Ella tourism zone, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
6. Ranasinghe R. (2013). Exploration of Competitiveness in Hotel Industry, Proceedings of the International Conference of Sabaragamuwa University of Sri Lanka, belihuloya.
7. Ranasinghe, R. (2011). Tourists’ Satisfaction and Behavioral Intention, Proceedings of the International Conference on Business Management of University of Sri Jayewardenepura.
Symposium Proceedings
1. Ranasinghe, R. and Fernando, M.J.R.S. (2015), Identifying the potential to develop Nuwara Eliya as a tea tourism destination; Demand and supply perspectives, Proceedings of 5th International Conference, Uva Wellassa University, Badulla, Sri Lanka.
2. Ranasinghe, R. and Dilhani H.A.A., (2015), The effects of motivation, satisfaction and revisit intention of tourists on Ayurvedic tourist hotels (with special reference to Galle district), Proceedings of 5th International Conference, Uva Wellassa University, Badulla, Sri Lanka.
3. Nirmani, I.C. and Ranasinghe, (2012). R. Impact of Brand Element Changes on Brand Equity: Special reference to Dialog Telecom in the Telecommunication industry in Sri Lanka, Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
4. Wijesundra, W.P.N. and Ranasinghe, R. (2011). Impact Assessment of Quality Certifications on Organizational Performance with Special Reference to Hotels Certified by SLSI. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
5. Paranawithana, K.N. and Ranasinghe, R. (2011). Analysis of Value in Delivery Process in Hotel industry; Special Reference to Star Classified Hotels in Colombo, Kalutara and Galle Districts. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
6. Shameer, M.N.A. and Ranasinghe, R. (2010). The Customer Relationship Management Tools and Customer Satisfaction in the Hotel Industry; with special reference to Kandy District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
7. Silva, W.H.T.C. and Ranasinghe, R. (2010). Study on impact of Ecotourism Practices on Customer Attractiveness in Tourism Industry; with special reference to Nuwara Eliya District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
8. Sheriff, A.M. and Ranasinghe, R. (2010). Service Quality perception in the Hotel Industry; with special reference to Galle District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
9. Kaluarachchi K.T.P.R> and Ranasinghe, R. (2010). Potentials, Problems and Obstacles faced by the Hotel Sector In Developing Ecotourism as a vehicle for Socio-economic Development; with special reference to Badulla District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka
International Conferences
1. Ranasinghe, R. and Karunarathne, C. (2014), Evaluate the Quality of Homestay Industry in Sri Lanka- Special Reference to Ella, Proceedings of International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka.
2. Ranasinghe R. (2014). Analysis of Motivators for Tourism Demand in Nuwara Eliya as a tourist Destination, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka
3. Ranasinghe R., Rathnayake. I, (2014). Homestay in Sri Lanka, Operators’ perspective, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka.
4. Ranasinghe, R. (2013). Determinants of level of innovation and its impact on business performance; empirical evidence form hotel industry of Sri Lanka, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
5. Ranasinghe, R. (2013). Socio-economic impacts of homestay accommodation, case of Ella tourism zone, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
6. Ranasinghe R. (2013). Exploration of Competitiveness in Hotel Industry, Proceedings of the International Conference of Sabaragamuwa University of Sri Lanka, belihuloya.
7. Ranasinghe, R. (2011). Tourists’ Satisfaction and Behavioral Intention, Proceedings of the International Conference on Business Management of University of Sri Jayewardenepura.
Position held /Appointments
- Chinese Government Scholarship 2014,Professor Geoffrey Lloyd Gold Medal for the best performance of the Department of Hospitality Management in the academic year 1999-2000
- Anuradapura Motor Sport Club Gold Medal for the Best overall performance of the Faculty of Management Studies in the academic year 1999-2000
Employment History
- 2004 to 2009 Project Coordinator for new projects and Food and Beverage Operations, Aitken Spence PLC
- 2009 Onwards Uva Wellassa University – Senior Lecturer